GREEN MARKETING, BRAND IMAGE DAN PENGARUHNYA PADA KEPUTUSAN PEMBELIAN

The purpose of this study is to assess the impact Green Marketing and Brand Image on Avoskin Beauty product purchasing decision in Malang City. In study, a quantitative technique with descriptive analysis was applied. This sample research consisted 140 respondents who were customers data collected using non-probability sampling method purposive approach. SPSS used analyze data, which included multiple linear regression analysis, partial tests, simultaneous tests. findings suggest that have an consumer decisions for products City, either partially or concurrently.